Udaan: Where the magic Happens

The Marathon season is on at IIM Indore. This year, they have picked up the cause of empowering the old. In a tie up with HelpAge India, IIM Indore is organising Udaan 2015 which is the annual marathon event. The event dates back to 2008, when the students decided to fight for the causes most relevant to the society.

Each year a fresh battle is won. An 11-km run starting from DussehraMaidan in the city and ending at the IIM Indore campus, the event attracts people from all walks of life.Each year, a theme is selected for the event and the event is used to sensitize people towards the theme. Top three runners in several age categories are also awarded. Last year the event covered new grounds in inviting participation and publicising the theme. Runners can participate in the categories of 18-35 years,35-60 years,60+years, Corporates and Defence. In the words of Akash Srivastava, the coordinator, “Udaan is the perfect opportunity for Central India to really stand up for its senior citizens and be their staff of support.”

The campus is abuzz with the preparations for the event. A walk through the campus gives out a festive vibe, with posters for the marathon everywhere. Teams can be seen hard at work preparing for the event with numerous campaign ideas being put into motion. In this huge melee are the visits that HelpAge India helped to conduct to their Mobile Medical Unit camps in and around Indore. Various people of various nationalities have also lent their support to the cause and will be actively participating at the event. They have voiced their strong opinion, as to how much the senior members help our society, by guiding us in the right direction.

The article has been written by the media team of Udaan-2015