I was up at 6:30 a.m., like almost everyone else. It was our first visit to our allocated Industry, as part of the IV course that is spread over the 1st year. Everyone collected near Mess-1 by 7:30 a.m. - the mess had decided to open early, and it felt just like a picnic! Dozens … Continue reading The First Industrial Visit
King Minos of Crete had imprisoned Daedalus and his son, Icarus inside the very Labyrinth that Daedalus had built. In order to escape it, Daedalus formed two pairs of wings by sticking feathers to wooden frame using wax. While giving one pair to his son Icarus, he warned him not to go too close … Continue reading THE FLIGHT OF ICARUS
1984, the year that George Orwell wrote about, the year in which Macintosh revolutionized the world of personal computers, the year which is legendary in more than one way. It is also the year in which “Ambush Marketing” concept was born. Before 1984, every Olympics that was hosted had a string of sponsors taking the … Continue reading SETTING UP AN AMBUSH!
This article is written Lina El Quasri, an Exchange student from France at the IIM Indore campus.