In conversation with Mr. Parag Jain, Chief Marketing Officer, Jugnoo.

Aishwarya Saraswat: Hello Welcome to IIM Indore. We are happy to have you here with us. Parag Jain: Thank You! As it happens, Indore is one of the biggest cities for Jugnoo in terms of daily transactions. A: There are other competitors as well like Ola, Uber and Tuk Tuk. How does Jugnoo make sure …

Digital Marketing Insights from SOTC’s Tushar Gagawe

Tushar Gagawe, General Manager at SOTC Travel Services. He delivered an enlightening guest lecture on the topic - 'Marketing in Different Sectors'. He discussed about various business models and also the importance of identifying customer needs and taking a targeted approach. Mr. Gagawe shared his success mantra with students, which is to 'Iterate, Validate & Launch Again'. He …

The World of Advertising from the eyes of Ms Lalitha Vaidyanath of J Walter Thompson

Ms.Lalitha Vaidyanath (Senior Creative Director at J.Walter Thompson Hyderabad) recently visited IIM Indore as a speaker at Colloquium – the annual business conclave organized by the Industry Interaction Cell of the institute. The theme this year was ‘Marketing – Strategy, science or sorcery?’. Ms. Lalitha delivered an engaging talk about how targeting the right people …

Know Your Audience – An Interview with Mr Avinash Janjire of Thomas Cook and Future Generali

Hiral Arora reports from Colloquium, the annual business conclave of IIM Indore organised by Industry Interaction Cell, talking about how to be an all round marketeer with a one to one interaction with Mr Avinash Janjire who has been associated with Future Generali and Thomas Cook travels. In an awe-inspiring talk and lessons from his …

Rural Marketing Insights from ITC’s Business Development Manager, Rajeev Arora

Mr. Rajeev Arora (Business Development Manager, Rural Marketing, Agri-Business Division, ITC Ltd.) recently visited IIM Indore as a speaker at the Colloquium organized by the Industry Interaction Cell of the institute. He spoke about ITC’s innovative e-choupal system, which is a unique combination of CSR and a rural penetration model. He sat down for a …