Aishwarya Saraswat: Hello Welcome to IIM Indore. We are happy to have you here with us. Parag Jain: Thank You! As it happens, Indore is one of the biggest cities for Jugnoo in terms of daily transactions. A: There are other competitors as well like Ola, Uber and Tuk Tuk. How does Jugnoo make sure … Continue reading In conversation with Mr. Parag Jain, Chief Marketing Officer, Jugnoo.
Tushar Gagawe, General Manager at SOTC Travel Services. He delivered an enlightening guest lecture on the topic - 'Marketing in Different Sectors'. He discussed about various business models and also the importance of identifying customer needs and taking a targeted approach. Mr. Gagawe shared his success mantra with students, which is to 'Iterate, Validate & Launch Again'. He … Continue reading Digital Marketing Insights from SOTC’s Tushar Gagawe
Ms.Lalitha Vaidyanath (Senior Creative Director at J.Walter Thompson Hyderabad) recently visited IIM Indore as a speaker at Colloquium – the annual business conclave organized by the Industry Interaction Cell of the institute. The theme this year was ‘Marketing – Strategy, science or sorcery?’. Ms. Lalitha delivered an engaging talk about how targeting the right people … Continue reading The World of Advertising from the eyes of Ms Lalitha Vaidyanath of J Walter Thompson
Hiral Arora reports from Colloquium, the annual business conclave of IIM Indore organised by Industry Interaction Cell, talking about how to be an all round marketeer with a one to one interaction with Mr Avinash Janjire who has been associated with Future Generali and Thomas Cook travels. In an awe-inspiring talk and lessons from his … Continue reading Know Your Audience – An Interview with Mr Avinash Janjire of Thomas Cook and Future Generali