I spoke with conviction that without a feasible model that generates enough money, there is hardly a soul who would like to invest themselves whole heartedly into the pursuit of sustainability, and this explained the lack of talent in this field despite good intentions. What we have been brought up to do is follow small … Continue reading Does sustainability mean going backwards?
Category: Editorials
Opinion from the experts of IIM Indore. Views mentioned here are strictly personal.
THE DAY I WENT KAYAKING
There are some things we feel are far too big for us to care about. They seem irresolvable - distant - not our problem. But they could very well be! - Today was a tiring day, we went snorkelling and kayaking (and the best part was the open bar on the boat!). We finally headed … Continue reading THE DAY I WENT KAYAKING
THE FLIGHT OF ICARUS
King Minos of Crete had imprisoned Daedalus and his son, Icarus inside the very Labyrinth that Daedalus had built. In order to escape it, Daedalus formed two pairs of wings by sticking feathers to wooden frame using wax. While giving one pair to his son Icarus, he warned him not to go too close … Continue reading THE FLIGHT OF ICARUS
SETTING UP AN AMBUSH!
1984, the year that George Orwell wrote about, the year in which Macintosh revolutionized the world of personal computers, the year which is legendary in more than one way. It is also the year in which “Ambush Marketing” concept was born. Before 1984, every Olympics that was hosted had a string of sponsors taking the … Continue reading SETTING UP AN AMBUSH!
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