Utsaha, the two-day annual rural marketing fest of IIM Indore, kicked off today at Janapav Kuti, Madhya Pradesh. UTSAHA focuses on understanding the dynamics of consumer buying behaviour in different markets, by putting up stalls with interactive and fun-filled games.
#utsaha2019 #marketingfest #ruralmarketing
📷: Debanu Sinha, PGP1
