Rural Marketing Insights from ITC’s Business Development Manager, Rajeev Arora

Mr. Rajeev Arora (Business Development Manager, Rural Marketing, Agri-Business Division, ITC Ltd.) recently visited IIM Indore as a speaker at the Colloquium organized by the Industry Interaction Cell of the institute. He spoke about ITC’s innovative e-choupal system, which is a unique combination of CSR and a rural penetration model. He sat down for a … Continue reading Rural Marketing Insights from ITC’s Business Development Manager, Rajeev Arora

Curious Case Of the NGO

NGO’s are a capitalist phenomenon. A very humanitarian approach to the issue would have ensured that there’s never an imbalance- and it is definitely more than an imbalance that we are talking- 90% of the world’s wealth is held by 10% of the world’s population or so we are made to believe. Such an outlook … Continue reading Curious Case Of the NGO

The Importance Of Saying “No”!

Finding yourself yet again hunched over your laptop at an ungodly hour? In the fast paced modern Earth that does not come as a surprise, and especially when you talk about B-schools. We all have our platters full of work and sometimes it overflows into our lives taking over every other thing. But what at … Continue reading The Importance Of Saying “No”!