Mercenaries of Art

by Jasmine Kaur Prevaricators Heretics Radicals Forsooth, even these labels fall short For these mercenaries of art Are complicit to a different crime every day Intransigently transient Switching tastes sporadically For fear of over-familiarity with one Switching choices, opinions, stances Whenever their conscience bids them to For in their heads, to make an uninformed choice … Continue reading Mercenaries of Art

Know Your Audience – An Interview with Mr Avinash Janjire of Thomas Cook and Future Generali

Hiral Arora reports from Colloquium, the annual business conclave of IIM Indore organised by Industry Interaction Cell, talking about how to be an all round marketeer with a one to one interaction with Mr Avinash Janjire who has been associated with Future Generali and Thomas Cook travels. In an awe-inspiring talk and lessons from his … Continue reading Know Your Audience – An Interview with Mr Avinash Janjire of Thomas Cook and Future Generali

Rural Marketing Insights from ITC’s Business Development Manager, Rajeev Arora

Mr. Rajeev Arora (Business Development Manager, Rural Marketing, Agri-Business Division, ITC Ltd.) recently visited IIM Indore as a speaker at the Colloquium organized by the Industry Interaction Cell of the institute. He spoke about ITC’s innovative e-choupal system, which is a unique combination of CSR and a rural penetration model. He sat down for a … Continue reading Rural Marketing Insights from ITC’s Business Development Manager, Rajeev Arora