by Jasmine Kaur Prevaricators Heretics Radicals Forsooth, even these labels fall short For these mercenaries of art Are complicit to a different crime every day Intransigently transient Switching tastes sporadically For fear of over-familiarity with one Switching choices, opinions, stances Whenever their conscience bids them to For in their heads, to make an uninformed choice … Continue reading Mercenaries of Art
Tag: iim indore
The World of Advertising from the eyes of Ms Lalitha Vaidyanath of J Walter Thompson
Ms.Lalitha Vaidyanath (Senior Creative Director at J.Walter Thompson Hyderabad) recently visited IIM Indore as a speaker at Colloquium – the annual business conclave organized by the Industry Interaction Cell of the institute. The theme this year was ‘Marketing – Strategy, science or sorcery?’. Ms. Lalitha delivered an engaging talk about how targeting the right people … Continue reading The World of Advertising from the eyes of Ms Lalitha Vaidyanath of J Walter Thompson
Rural Marketing Insights from ITC’s Business Development Manager, Rajeev Arora
Mr. Rajeev Arora (Business Development Manager, Rural Marketing, Agri-Business Division, ITC Ltd.) recently visited IIM Indore as a speaker at the Colloquium organized by the Industry Interaction Cell of the institute. He spoke about ITC’s innovative e-choupal system, which is a unique combination of CSR and a rural penetration model. He sat down for a … Continue reading Rural Marketing Insights from ITC’s Business Development Manager, Rajeev Arora
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