Mercenaries of Art

by Jasmine Kaur Prevaricators Heretics Radicals Forsooth, even these labels fall short For these mercenaries of art Are complicit to a different crime every day Intransigently transient Switching tastes sporadically For fear of over-familiarity with one Switching choices, opinions, stances Whenever their conscience bids them to For in their heads, to make an uninformed choice …

Rural Marketing Insights from ITC’s Business Development Manager, Rajeev Arora

Mr. Rajeev Arora (Business Development Manager, Rural Marketing, Agri-Business Division, ITC Ltd.) recently visited IIM Indore as a speaker at the Colloquium organized by the Industry Interaction Cell of the institute. He spoke about ITC’s innovative e-choupal system, which is a unique combination of CSR and a rural penetration model. He sat down for a …